Brazilian Cricket Association – Poços de Caldas

In Brazil, with a population of 201 million people, where football is a religion, it’s unlikely you’ll see people playing cricket. With no media exposure, and no prior knowledge, the Brazilian Cricket Association was finding it tough break into large markets like São Paulo and Rio de Janeiro.

Taking a different approach, The Brazilian Cricket Association (BCA) identified Poços de Caldas as a priority area, and devised a project which would service the needs of this small community.